SUSTAINABLE-IZATION: THE KEY FOR A SUSTAINABLE TEXTILE PRODUCTION
In these last few years, there has been a rising care for environmental issues within our industry, and many companies have started taking steps to solve the more pressing problems, often undertaking changes one part of the supply chain at a time.
The shift towards sustainability is not an irrelevant issue, as it has also gained importance for consumers in many aspects of their daily life, including their clothing. We are at a point where sustainability is considered the “Added value of the 21st century”, but how do we achieve it and what does it entail?
Concrete measures to achieve sustainability in the textile industry
Sustainability has always been Jeanologia’s driving force. Having tackled one challenge at a time, the company is now ready to lead the complete “sustainable-ization” of the sector. And so Jeanologia is launching the sustainable-ization concept as a global movement towards an environmentally friendly textile industry.
Producing fully sustainable garments is possible already, but to do so textile industry needs a far-reaching and comprehensive transformation, with digitalization at its core. Disruptive laser and eco technology are the means to achieve a complete revolution of the finishing processes. With their combined use appears a new concept of laundry: Laundry 5.Zero.
In a Laundry 5.Zero it is possible to produce sustainably at an industrial scale, eliminating the most harmful and labor-intensive garment finishing processes. 5.Zero means Zero manual scrapping & grinding, Zero PP Spray, Zero bleach, Zero stones and Zero discharge; but it also means an opening for infinite creative possibilities. Because this transformation encompasses more than just production and calls for the participation of the entire supply chain.
Sustainable-ization starts with design
“Sustainable-ization starts at the drawing board. We can’t expect to have a sustainable production if we haven’t taken environmental considerations while designing” Carme Santacruz, Creative designer at Jeanologia
As the person responsible for the company’s collections, she has experienced how decisions taken during the initial phases of design and development can have a huge impact later in the manufacturing process. Therefore, the way a garment is going to be produced should always be considered from the beginning, as it is part of the product’s DNA and it is in the hands of designers to lessen the environmental impact of their creations.
The EIM (Environmental Impact Measuring) Software is of inestimable help in this process, as it gives accurate information on the amount of water, chemical products and energy needed to produce each design, guiding brands and laundries to develop more sustainable collections.
Getting started on the road to sustainability helps creating a virtuous circle, because as Carme recently remarked:
“Sustainability is creatively rewarding. It is a challenge to work from an environmental perspective, but it is one that does not put constraints on creativity. Rather, it opens our minds to new, better ways of doing things.”
New tools for sustainable developments
Technology is the way those developments come to life, and it also provides designers with new tools to help them make decisions from an environmental perspective.
One of the key decisions that must be taken in the earlier stages of development is choosing the right fabric for each design. When working through technology, that means learning beforehand how a certain fabric is going to react to the finishing process to select the one that will yield the best results for our intended look. And for the comparison between fabrics to be valid there must be a standard with which to compare. The Light Sensitive Fabric Test becomes that standard. It evaluates the reaction of any fabric to the new production methodologies, mainly its responsiveness to laser, helping designers choose the fabric that will allow them to use technology to its full potential.
From design to production, the positive impact of the sustainable-ization of processes has the potential of bringing textile industry into a new era. One where old polluting processes are replaced with new, technological ones that achieve the same degree of authenticity without sacrificing our planet. We all can start the change. We all have a role to play. It all begins with a change in mindset. Let’s do it!