An original idea of François Girbaud, powered by Jeanologia.
UPSIDE-DOWN. REVERSE YOUR MIND
The jeans´ universe has turned upside-down. From now on the focus is on fashion and passion. Don´t be afraid of standing out of the crowd. Be different, be original, be authentic, be mad, be creative, be rebel… REVERSE YOUR MIND!
HEMOTION is the newly born child of the visionary designer and illustrator François Girbaud and Jeanologia. It´s created with the purpose of welcoming fresh ideas to the market and bringing back emotion, risk and creativity to the denim industry. A wide range of ideas and proposals destined to inspire designers, finishing developers and creative people in general, offers a glimpse to the fascinating world of technological & sustainable inventions.