Jeanologia collaborate with Lenzing in the launch of its 4S Denim capsule collection
Lenzing, a worldwide leader in high performance cellulose fibers introduce a capsule collection called 4S produced in partnership with Jeanologia, and featuring fabrics from several mill partners, the collection showcases original denim silhouettes for both womenswear and menswear. The name of the collection 4S stands for Softness, Stretch, Science and Sustainability. Three stories are highlighted within the 4S collection: Dude Ranchers, Tech Artisan, and Deconstructing Denim. Each story, and the collection overall, highlights all the elements that are the essence of a modern day premium denim line.
“We’ve created this collection and named it 4S because not only did we want to emphasize both the softness and stretch elements but also highlight the scientific research and investment that is taking place within the denim supply chain,” said Michael Kininmonth, Project Manager from Lenzing, who worked with Jeanologia on the capsule collection. “We were delighted with the reaction to the TENCEL24 collection, so much so, that it was a natural choice to continue our partnership with Jeanologia, and like Lenzing they are endeavoring to be leaders in their field for technology and sustainability.”
“We are using different washes to show how the fabric performs both in terms of aesthetic and performance,” said Carme Santacruz, Jeanologia designer. “Three or four years ago, nobody could have imagined creating men’s fabrics with 30, 40 or 50 percent stretch. We’ve created our men’s styles to look like a traditional vintage jean, but in terms of touch and how they wear, this line is totally different.”