JEANOLOGIA STARTS IN FABRIC

Reading this line will probably take you around 5 seconds. In just this time, 300 pairs of jeans have been sold worldwide.

5 billion jeans reach the stores every year, but the king of streetwear travels a long road before hitting the streets. Its manufacturing process is highly complex, with many intermediate tiers coming to play before reaching a fully finished garment.

Knowing of this complexity and the environmental impact this process has, we have been working tirelessly to revolutionize the textile industry with the focus set on the twin goals of sustainability and efficiency. Our innovations and technologies have already started the transformation in garment finishing, but now the time has come to bring the revolution a step closer to the source.

Now, Jeanologia starts in fabric.

G2 Dynamic: redefining fabric finishing

Jeanologia is introducing the first machine that integrates ozone technology to the continuous fabric finishing process. Just like its equivalent for garments, G2 Dynamic is a major game-changer for the fabric finishing industry. Using ozone, created from the air in the atmosphere, G2 Dynamic provides an eco-efficient alternative to several of the most resource intensive and pollutant processes in textile production, which can also be counted among the most commonly used, such as desizing, elimination of backstaining and caustification.

The results G2 Dynamic obtains are comparable to those of each of the above-mentioned processes. G2 Dynamic achieves them using up to 95% less water, without thermal energy and with no chemicals at all, as ozone is the only active element this technology needs, and that ozone is turned back to oxygen and released back into the atmosphere as soon as its purpose is accomplished, closing the loop for a Zero discharge process.

This is a qualitative leap forward that allows weavers to exploit a differentiation factor based on the deployment of a new technology and not just the optimization of an existing process. This qualitative leap becomes apparent in terms of sustainability, but it also brings about the simplification of the process, reducing steps and the number of washing boxes the fabric needs to go through to be deemed finished. For example: during desizing, substituting the conventional process with its several consecutive baths for a single prewash with no chemicals and a run through G2 Dynamic, we achieve 80% water savings while eliminating backstainging at the same time.

30 textile manufacturers from all over the world have already adopted G2 Dynamic technology and have started reducing their environmental impact and saving a considerable amount of resources. With this new technology, Jeanologia will save an average of 8.8 million of m3 of water per year, enough to provide clean water for all domestic consumption needs to 3.5 million people during that whole year, the equivalent to the entire population of Uruguay.

Benefits that extend beyond fabric finishing

As all denim and RTD fabric will go through at least one of those processes, G2 Dynamic is the key to create a more sustainable fabric. Not only that, but with G2 Dynamic, a sustainable fabric leads to a sustainable garment.

With this technology buyers will be receiving raw garments that are already primed for the laundry. Fabric treated with G2 Dynamic boosts the effect of laser and shortens the garment finishing processes both in time and steps, saving around 85-95% of water and chemical consumption, as the steps where they are used are either shorter or no longer needed. In consequence, using this fabric reduces the total processing times and increases the productivity, making the whole manufacturing process more efficient and sustainable form fabric to garment finishing.

It’s disruptive. It’s simple. It’s eco-efficient. It’s the starting point for even more sustainable garment collections. Redefine fabric finishing with us.


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