Jeanologia puts his NANO technology available to ‘jeanerations’ of future designers at Denim Playground
Any child attending Blueprint festival can participate in this workshop that represents the essence of Amsterdam: creativity, bicycles, youth and denim. Youngsters and children will be able to customize their bikes with denim accessories designed by themselves.
Customization at the point of sale is the trend that is already revolutionizing retail and brands.
The Jeanologia NANO technology allows consumers to design their own apparel in an easy and visual way at a very low cost.
Amsterdam (April 10th, 2015). – Amsterdam Denim Days is the perfect venue to present Denim Playground, a workshop where children are to design and to customize denim. Future ‘jeanerations’ of designers can see, at firsthand, all the possibilities for customization that the NANO laser can offer.
Denim Playground is a “laser customization atelier” that represents the essence of Amsterdam: creativity, bicycles, youth and denim. Participants will have the opportunity to design & customize their bikes with denim accessories, thanks to Jeanologia’s NANO technology. Customization is the trend that is already revolutionizing retail and brands. At the Denim Playground, this will be possible with the NANO laser technology that allows immediate and inexpensive customization.
At Blueprint, open door activities are to promote the Denim Spirit of the City on two days of creativity for children and youngsters. Future ‘Jeanerations’ of Denim designers (8-16 year old children) will make graphic customization proposals on denim bicycle saddles and pennants, therefore, showing that even small objects we use every day can become exclusive custom items.
Denim Playground enrolls several players from the Denim industry. First of all, Jeanologia, the Spanish Sustainability High Tech company, together with The Amsterdam Jean School as well as Italian denim fabric manufacturer, TRC Candiani.