Jeanologia will attend the Super Bowl 50 together
with Levi Strauss
- Teams’ supporters can customize clothing with the logo of their favourite team by using the NANO system.
- This year, this sports event celebrates the 50th anniversary, an event that has had an audience of over 114 million viewers in 2015, the highest one in the television history.
San Francisco (01-11-16).-. Jeanologia will attend the most expected sporting event of the year in the USA: the Super Bowl 50. This event is most recognized as the record-breaking audience TV program. Jeanologia will go together with Levi Strauss. The American brand hosts the Jeanologia’s NANO technology. Levi’s Fans attending the NFL Experience of the National Football League will customize Levi’s clothing with the logo of their favourite team thanks to the Spanish leading company that develops not only lasers but also other sustainable technologies for textile finishing. The NANO laser will be located at the booth of the Levi’s NFL Experience in the Moscone Center.
The customization at the point of sale is the trend that is currently revolutionizing retail. Many brands are now offering customers the extra value of customization when purchasing their garments. With the NANO laser technology the consumer has the opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost than in the past. This Year’s Super Bowl will be more special than ever. It will celebrate its 50th Anniversary of existence at the Levi’s Stadium of Santa Clara in California. For the first time the Big Game will be played in the San Francisco Bay Area, the birthplace of this important American event. The Super Bowl is not just a sporting event. It combines brands, entertainment, sports and culture. In 2015, it was the TV program with the highest audience of the television history with over 114 million viewers. An event for which advertising prices have hit heights of up to 5 million $.