Jeanologia support H&M creating its Conscious Denim standards


For creating Conscious Denim, H&M used Jeanologia EIM (Enviromental impact measuring) software to measure energy, water and chemical consumption in its production.

Under the slogan ” Go Green, Wear Blue” H&M launchs its Conscious Denim collection;  a collection with clean styling and contemporary fits, that not only uses more sustainable materials, but also more conscious processes. In a first for H&M, the washes used on its denim have been graded to assess their environmental impact, including energy and water use.


Conscious Denim endorsed by Jeanologia EIM

Conscious Denim endorsed by Jeanologia EIM

Read more about H&M Conscious Denim Collection 

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